Cake Pricing Calculator

Start Pricing Confidently (& Correctly) For More Profit in your Pocket!

   Watch Promo I NEED This Calculator!

Scared of charging too much and not getting those cake orders?

Scared of charging too little, being the cheap cake lady, and ultimately closing down your cake business as a result of not enough profit?

Have no idea of how to price your cake business products?

Have no idea how to calculating costs for your products?

Feel like you are wasting hours per week on costing popular and generic cake designs?

Feel like your time could be spent elsewhere in the business, rather than re-calculating recipe costs over and over?


If any of the above sound like you, then this Cake Pricing Calculator is going to take your doubts away and have you pricing correctly and profitably, in no time!


No more wondering if you're charging enough to be able to pay yourself at the end of the day.

No more wondering if you're charging 'too little' or 'too much'.

Quote quicker, easier and more accurately AND with the option of saving popular sized cakes and designs.

Have the confidence to charge what you're products are worth - you have the figures in front on you to prove it!


This calculator is completely customisable, and you can price any of your cake products!

Cakes, cupcakes, biscuits, macarons, cheesecakes, and MORE!

Grab your Cake Pricing Calculator today and start pricing confidently and correctly to put more profit in your pocket and help you cake business grow!

  • Cake Pricing Calculator Excel Spreadsheet, Formulated For You, Any Currency (and can save recipes!!)
  • Able to be used for Cakes, cupcakes, cookies, macarons & more!
  • Working BOTH Gross Profit Margin AND/OR Profit + Labour Pricing Strategies!
  • You are note alone with pricing struggles - use the community within this school
  • Work out costs & have a base starting point for popular and generic orders
  • Work out entire custom cake orders (or cheesecakes, cookies - and MORE!)
  • Be enlightened on extra charges that you SHOULD be accounting for, if not already
  • Price with confidence and receive tips on effective Quoting Methods to LOCK IN THAT ORDER!
  • Realise when you NEED to raise your cake prices, and action on it immediately!
  • BONUS Recipe eBook - valued at $15aud

Courses Included with Purchase



Z Cake Biz Marketing Short Course
Find Your Target Market, Set Goals, and Create a Successful Marketing Plan to Catch the Attention of Potential Customers and Raise that Profit in Your Pocket!
Krystle Armstrong
$18
Z Ultimate Cake Business Bundle
All the templates and resources in one bundle to help your business behind the scenes run as smooth as silky buttercream!
Krystle Armstrong
$39
Z 36 Great Cake Recipes!
Explore classic, decadent and tropical flavours. Including fillings & icings to pair!
Krystle Armstrong
$15

Original Price: $72


I remember when I first started out - I was charging $25(aud) for a 12 pack of cupcakes!

I was making LESS than 45% profit after I took in to account all of my ingredients, resources, electricity, packaging, piping bags, baking cups - just to mention a few.

When I first started out - I WAS THAT HOBBY BAKER / CHEAP CAKE LADY! Eeeeek!

I went in to my cake business to do just that - make cakes, and have a business. But not just any business. I wanted to be a successful and profitable cake business!

So me, being the 'hobby baker' that I was, took the second option that I outlined above.

I wised up and started charging the correct prices.


When I have other cakers come to me with the problem that they 'can't compete' with the other hobby bakers in their community undercharging, I always reply with the same answer:

"Those hobby bakers will either do 2 things. And it's only a matter of time. The first will be that they hang around for a little, 'steal' a few customers from you because they are undercharging and eventually fall off the face of the planet as they can't keep creating edible art-pieces for next to nothing. It's just not feasible. The second result will be that the hobby baker/s wise up and decide that they want to turn their hobby in to a successful cake business and they then start charging the correct prices."

As a cake business owner since 2014, I know only too well about the struggles that cake makers go through when it comes to pricing confidently, correctly and for putting profit in their pocket.

Many of us head in to the cake business dream thinking that it will be fun adventure of cake batter, buttercream, sprinkles and marshmallow fondant.

And many of us quickly realise that this 'creating a successful cake biz' is a hard gig.

One of the hardest parts of running a successful cake business is actually making the profit that you need to, to continue and grow your business to create a profitable and full time income.

Watch How Easy It Is To Use!!

WHY DID I CREATE THE CAKE PRICING CALCULATOR?!

As mentioned above, when I first started my cake business I was charging minimal. And it was mostly out of fear of not getting my quotes accepted and ultimately getting to create those orders.

I was kind of just 'pulling a number out of thin air' for each and every cake / cookie / cupcake order that I took on. I went with my gut feeling of what 'felt right'.

However, soon that gut feeling turned and 'felt wrong'. It ended with my feeling mentally sick and distressed about how much profit I wasn't making and that my cake business may just end up closing down because I wasn't charging enough for my edible art pieces.

So I created myself a basic cake recipe calculator.

I made sure that I included the essentials such as (to name a few):

  • Ingredients for the cake and / or other product itself
  • Ingredients for the icing / filling options
  • Packaging such as cake boards, cake boxes and ribbon
  • Support equipment such as plastic dowels and separator boards
  • Overheads for electricity, insurances and food licenses

This basic calculator absolutely CHANGED MY CAKE BUSINESS LIFE!

And I now run at a profit of between 65-75% Gross Profit Margin throughout the year.

Because I am constantly speaking with other aspiring and / or struggling cake businesses, I hear time and time again about the struggles of pricing.

And I thought one day 'Why not upscale my basic cake recipe calculator, and share it with the world!'

I know just how much this Calculator helped my cake business for the better, and I want to be able to share this with other cakes so that they can see the same benefits!

I want other cake business owner's to know that there is a way of pricing confidently and correctly. That there is a way to account for all of your ingredients and resources and come up with a price that will PROFIT you at the end of the day.

I want other cake business owner's to KNOW that they are NOT THE ONLY ONES struggling with pricing the products, and that there are others out there taking advantage of this Calculator and seeing business changing results!


Your Instructor


Krystle Armstrong
Krystle Armstrong

Your Instructor

I own Magnificent Mouthfuls Cupcakes & Catering, am Guest Expert in Cake Business School, Co-Creator of Price. Market. Sell, and have my Diploma of Business Management.


In my years of cakey, bakey, crazy business, I have learned what works and what doesn’t.


Starting out purely at the markets on a weekend, I have worked my way up to earning $6,000+ per month and had my cake business as my sole income (Bye-bye boss!)


In 2019 I created Profitable Cake Business; 101, to help other cakers achieve their dream.


I learnt where to find, and how to get new customers. I became a well-known name in my local community. I know what my customers want, and how I want my business to run.


I have the confidence to price for profit, and am booked out in advance, even though I’m not that ‘cheap cake lady’.


I understand the struggle of running a cake biz, running a household, finding the time for the fam bam and friends, and still having some time for yourself. I’ve been there… stressed. And I’ve overcome that hurdle too!


It’s all about pricing correctly, marketing that works, time management and timeless sales techniques where I care deeply about my customers.



Courses Included with Purchase



Z Cake Biz Marketing Short Course
Find Your Target Market, Set Goals, and Create a Successful Marketing Plan to Catch the Attention of Potential Customers and Raise that Profit in Your Pocket!
Krystle Armstrong
$18
Z Ultimate Cake Business Bundle
All the templates and resources in one bundle to help your business behind the scenes run as smooth as silky buttercream!
Krystle Armstrong
$39
Z 36 Great Cake Recipes!
Explore classic, decadent and tropical flavours. Including fillings & icings to pair!
Krystle Armstrong
$15

Original Price: $72


Get started now!



Frequently Asked Questions


Is This An Online App?
No. You gain access to the school upon purchasing, and receive valuable pricing information and guidance. You then download the calculator and save to your own Desktop for storage, customisation and use.
What If I Accidentally Delete My Calculator From My Computer?
I recommend saving 2 copies on your computer, and I outline this within the How To Use section. However if you delete the file from your computer - simply log back in to this account and download again.
What if I am unhappy with the calculator?
I am absolutely confident that you will be happy with this Cake Pricing Calculator. It will give you the ability to price your products confidently, correctly and for PROFIT! We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.
Does This Have A Set Currency / Country Suited For?
No. The Cake Pricing Calculator is customisable for you to put in your own currency.
Is this Calculator for cakes only?
No - the calculator is completely customisable. You simply edit your ingredients, your purchase price, your purchase unit and any labour charges - and you are on your way to be pricing ANY product you wish! Whether it be cakes, cupcakes, macarons, cookies or cheesecakes!

Courses Included with Purchase



Z Cake Biz Marketing Short Course
Find Your Target Market, Set Goals, and Create a Successful Marketing Plan to Catch the Attention of Potential Customers and Raise that Profit in Your Pocket!
Krystle Armstrong
$18
Z Ultimate Cake Business Bundle
All the templates and resources in one bundle to help your business behind the scenes run as smooth as silky buttercream!
Krystle Armstrong
$39
Z 36 Great Cake Recipes!
Explore classic, decadent and tropical flavours. Including fillings & icings to pair!
Krystle Armstrong
$15

Original Price: $72


Get started now!